Calroy is led by an executive team with decades of combined experience in health, nutrition, management and marketing.
Chen Chen, PhD
Co-Founder & Chief Scientific Officer
Dr. Chen Chen is a widely respected scientist and entrepreneur. He has conducted pioneering research in the field of food and nutrition for over 30 years, and was already recognized for his contributions to science in his student years. His master’s thesis was published by the Atherosclerosis Journal, and in a very rare circumstance, he was directly funded as the principal investigator for his PhD research by the American Heart Association.
Dr. Chen’s early work on lipoprotein metabolism and cardiovascular diseases led him to recognize the vital importance of dietary lipids to human health. He also developed an expertise in natural bioactives including dietary antioxidants. He later joined the health industry as an R&D scientist for a pharmaceutical company while serving as an adjunct faculty member in the School of Health and Human Sciences at UNC-Greensboro. For six years, Dr. Chen formulated many popular nutraceuticals, medical foods and OTC products, oversaw several clinical studies, and served on important industry initiatives such as the USP Botanical Task Force.
Besides championing healthy lipids, Dr. Chen has conducted extensive studies on functional carbohydrates and has participated in the R&D of some of the most innovative products on the market, such as Arterosil®. He is currently directing a state-of-art research program on vascular health at Calroy.
As a business leader, Dr. Chen has founded several highly successful companies, including one of America’s largest importers of essential fatty acids and other specialty ingredients for the nutritional supplement industry.
Through collaboration with scientists and innovators around the world, Dr. Chen has made it his mission to develop the best nutritional knowledge and products to help people lead long, happy and productive lives.
Co-Founder, President & CEO
As Calroy’s CEO, Ed Hoyt brings decades of experience as a successful business leader in the nutritional industry.
He began his career as an aerospace engineer, specializing in pneumatic fin-actuation control systems for missile systems such as Sidewinder, Harpoon, Tomahawk & Patriot. Although he excelled in engineering, Ed left the industry to follow his personal mission – “to enrich the quality of life of people worldwide.”
In 1993, Ed co-founded and led a nutraceutical company which grew to over $150 million in total sales, with operations in 13 countries. His company served thousands of health care professionals worldwide. Its many first-in-class nutritional products were used by 26 major league baseball, basketball and football teams including the New York Yankees, Boston Red Sox, San Francisco Giants, Miami Heat, Phoenix Suns, Houston Rockets and the New York Jets.
Ed has been featured in numerous business publications, including Entrepreneurs Illustrated, Opportunity World, Success Magazine, and the Nutrition Business Journal. He has appeared on CNN and was nominated “Arizona Entrepreneur of the Year” by Merrill Lynch.
Vice-President of Marketing
Andie Crosby has over 30 years’ marketing and business development experience working with iconic brands such as Nike, Apple, Gap, Proctor & Gamble and magazines such as Rolling Stone, Glamour, and Vanity Fair. In 2010, her personal interest in health and wellness converged with an opportunity to build and lead the first marketing team at The Institute for Functional Medicine (IFM). She was the driving force behind a 13x increase in the number of clinicians trained by IFM and a resulting surge in awareness and demand for functional medicine amongst both patients and practitioners. She went on to run the Strategic Partnerships and Innovations team working across the ecosystem to create and nurture alliances to further the adoption of functional medicine.
In 2019, Andie joined two of her colleagues, Tom Blue and Laurie Hofmann, to form Ovation Lab. Ovation Lab provides expert consulting services for innovators, early-stage and start-up ventures, market leaders, and health systems who are developing new products, services, technologies, and delivery channels to play a significant, high-impact role in the dynamic and rapidly growing personalized & functional health market.
Vice-President of Sales
Anthony Voorhies offers an extensive marketing and training background in cardiovascular disease detection, characterization, and monitoring. He has helped commercialize a broad range of diagnostic tools, biomarkers, and FDA-cleared imaging and functional testing medical devices. Anthony has spent over a decade building and managing high performance clinical sales teams in the health sciences industry — growing early stage to publicly traded ventures.
Anthony served as VP of business development for Salveo, a diagnostic and behavioral health firm specializing in genetics and advanced blood biomarkers, and prior to that served as U.S. product director for Itamar, which markets EndoPAT, the only FDA-cleared medical device for endothelial function assessment.
Anthony has also worked with some of the largest supplement companies in the industry, conducting training for research protocols and introducing complementary diagnostics into clinical care models.
Outside of helping doctors improve patient outcomes and spending time with his family, Anthony enjoys activities such as golf and racquetball. He competed collegiately in racquetball with a brief stent on the pro tour.
Jon Ward has over 30 years’ business experience in Europe and the United States. He began his career as the principal marketing writer for Pentagram, Britain’s leading design agency. Since emigrating to the United States in 1992, he has assisted in the branding and marketing of companies in numerous industries, including medicine, nutritional supplements, cosmetics, technology, real estate, finance, fashion and personal development.
Mr. Ward holds a master’s degree in English literature from Cambridge University and is the author or co-author of four books in the fields of education, finance and marketing.
Derrick DeSilva, M.D.
Dr. Derrick DeSilva is a practicing internist with a wide range of medical interests. He serves as Senior Attending Staff at the Department of Medicine, Raritan Bay Medical Center(RBMC) in Perth Amboy, New Jersey. He also serves on the teaching faculty of the JFK Medical Center in Edison, New Jersey.
Dr. DeSilva is a Past President of the American Nutraceutical Association. He has been a recipient of the Alan Mintz Award for Excellence in Clinical Age Management Medicine, and he has received the Best Doctor Award by Castle Connolly for the past 15 consecutive years.
A published author and accomplished speaker, Dr. DeSilva is host of “Ask the Doctor” on WCTC Radio, a medical correspondent for Cablevision (News 12 New Jersey) and host of the TV show “12 to Your Health”.